15 December 2022, Mumbai
Super Bottoms will tailor its offerings to the Indian market. This will be done in terms of both size and aesthetic. For one, Indian parents prefer bright and coloured products for their babies compared to the US market.
The aim is to offer products that are trustworthy, comfortable, and safe to use. By tailoring its products to the local market, the brand aims to quickly penetrate the growing baby care market.The baby care, intimate wear, and clothing brand will also continue to expand its product offering and go offline by focusing on two distinct retail channels, exclusive brand kiosks and general trade.
Customer interaction will be harnessed through kiosks and new customers will be reached through multi-brand retail. Having a recognisable presence in malls across India will also drive traffic to Super Bottoms’ dedicated e-commerce store. Offline channels are seen as complementing the online channels and becoming a key to penetrating deeper into the country.
SuperBottoms recently opened a kiosk in Mumbai, marking its entry into the offline retail market. The brand plans to open six additional kiosks across India by the end of the financial year. In November 2022, the brand launched its first line of women’s intimate wear and it plans to continue to expand into this product category.
