In addition to womenswear, ethnic and fusion wear brand Suta has ventured into menswear with the launch of the ‘Adam Me’ collection. This line includes breezy, earthy-toned shirts that mirror the fusion style aesthetic of the brand's womenswear, all crafted from 100 per cent cotton.
Founded by Sujata and Taniya Biswas, Suta blends traditional craft techniques with modern, artisanal clothing and lifestyle goods. The brand's retail footprint includes stores in Hyderabad, Mumbai, Bengaluru, Bhubaneswar, Delhi, Kochi, Kolkata, Thane, and Pune. Suta’s products are also available at various multi-brand stores such as Go Native, Chintz, Ladu, Anaarsakti, and The Common Good, among others. The brand recently launched a new brick-and-mortar store in Chennai. Located at The Croft, this outlet offers a range of dedicated product segments including kurta sets, dresses, viscose garments, sarees, and blouses.
Featuring the brand’s diverse collection of fusion-style jewelry designed to complement its apparel range, the boutique boasts a minimalist yet natural interior, highlighting Suta’s vibrant garments. The store launched with the brand’s latest collection, ‘Atrangi,’showcasing technicolor sarees with patterned borders suitable for both everyday and occasion wear.