The brand targets big; Taneira, the women's ethnic wear brand under the Tata Group, has set an ambitious goal of doubling its store count in India to 100 within the next three years.
Aims to become a mega brand
The brand aims to achieve a 6X revenue growth and become a ₹1,000 crore brand by FY27. Focusing on handloom sarees, Taneira collaborates closely with weaver communities from over 100 clusters across India to offer a unique range of pure and authentic weaves.
With its contemporary designs and immersive shopping experience, Taneira aims to tap into the growing demand for traditional attire among younger consumers.
Carves a niche
By catering to diverse customer needs and showcasing India's craft clusters, Taneira seeks to carve a niche in the highly competitive ethnic wear market while empowering local artisans and preserving cultural heritage.
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