23 January 2025, Mumbai
Ethnic wear brand from the Tata Group, Taneira has launched its first brand campaign to showcase handwoven sarees with features like a silk mark certification of pure silk and handwoven designs by skilled artisans.
The campaign features Singer Usha Uthup and Bollywood actor Mrunal Thakur. It highlights the brand’s commitment to preserve the art of saree weaving while embracing contemporary design interpretations, says Uthup. She terms this partnership as a natural extension of her long-standing love for sarees and passion to support artisans whose craft deserves to be cherished and shared with the world.
Ambuj Narayan, CEO, Taneira adds, the campaign reflects the brand’s vision to combine the rich legacy of Indian textiles with its core philosophy. Taneira currently retails its ethnic wear collections from its direct to customer e-commerce store and exclusive brand outlets across India.
