Tasva opens two new stores in Hyderabad in partnership with Tarun Tahiliani

 01 August 2024, Mumbai

Indian menswear brand by Aditya Birla Fashion and Retail, Tasva has teamed up with designer TarunTahiliani to open two new stores in Hyderabad.

Designed to cater to the sophisticated tastes of the city and its surrounding regions, these storesfeature a diverse array of meticulously curated wedding and occasion wear. They offer a fresh perspective that seamlessly blends comfort with sophistication.

The AS Rao Nagar store spans 4,780 sqft, while the Himayat Nagar store covers 4,823 sq ft. Both locations showcase an extensive range of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, as well as accessories including safas, brooches, pocket squares, shawls, stoles, mojaris, and more. The elegant ambience of the store complements the exceptional collectionperfectly. Understanding the unique preferences of customers, Tasva’s team of knowledgeable stylists ensurespersonalised assistance at every step.

Each garment sold at the store is meticulously crafted to achieve the perfectTasva fit. Celebrating the rich heritage of Indian textiles, Tasvautilises fabrics such as silk, banarasi brocade, velvet, and cotton to design its collections. The brandemploys traditional embroidery techniques including zardozi, aari, chikankari, and gota work throughout the collection, marrying the elegance of Indian craftsmanship with contemporary silhouettes for the global Indian.

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