Sportswear brand TechnoSports has launched its first flagship store in Coimbatore. Designed for a premium hands-on shopping experience, the store features a full range of performance wear and athleisure including T-shirts, track pants, jackets and sweatshirts, priced in the range of Rs 299-Rs 800. The store also features informative displays emphasising on the technological innovations that distinguish the brand.
Particular about maintaining the sustainability of its operations, TechnoSports makes its products in zero liquid discharge facilities, where they recover and recycle 95 per cent of waste water. The brand operates its factories on wind and solar energy and aims ultimately move towards zero coal. It also aims to minimise its carbon footprint. The brand’s products are currently available in 5,000 MBOs across India and it aims to launch a mix of flagship outlets, high-street and mall stores and shop-in-shops at sports destinations.
