The Bear House embarks on international expansion with foray into the UAE market
30 May, Mumbai 2025
Marking its first international expansion within the GCC region, men’s fashion label The Bear House has forayed into the United Arab Emirates market. This move represents a key milestone in the brand’s global growth strategy, with a focus on establishing a brick-and-mortar presence and strengthening omnichannel operations across the Middle East.
Known for its smart casual collections featuring comfort-driven silhouettes and essential wardrobe staples, The Bear House has launched its offerings through prominent regional e-commerce platforms including Noon, Namshi, and Amazon. These platforms were strategically chosen for their robust local reach, efficient logistics, and strong appeal to style-conscious consumers in the region.
Harsh Somaiya, Co-founder, The Bear House, says, the GCC offers the company a clear opportunity to fill the ‘affordable luxury’ gap in the market, currently dominated by either high-end luxury or mass-market value brands. As the fashion and e-commerce hub of the region, the UAE offers a perfect launchpad with its advanced infrastructure, ready consumer base, and excellent market access.
Founded in 2017, The Bear House started as a digital-first brand and has since expanded its physical footprint in India, with retail locations in Bengaluru and Hyderabad. The brand recently raised Rs 50 crore in a Series A funding round, and also secured Rs 3 crore in investment during Season 4 of Shark Tank India.
The UAE launch marks a pivotal moment for The Bear House as it positions itself as a contemporary, globally-minded Indian menswear brand catering to modern consumers across key international markets.
