19 November 2024, Mumbai
Men’s premium apparel brand, The Bear House, has launched its first offline store in Delhi at Ambience Mall, Vasant Kunj. The store is part of ‘Broadway,’ a multi-brand retail concept spearheaded by Vivek Biyani, supported by Anarock Retail and actor Rana Daggubati.
The Bear House’s shop-in-shop store showcases its complete range of smart casuals, including shirts, bottoms, polos, sweatshirts, and accessories. Designed for the modern hybrid work culture, the collection offers versatile clothing suitable for corporate offices, co-working spaces, and casual outings.
Founder Harsh Somaiya emphasized the brand’s focus on creating stylish, comfortable, and practical clothing for young professionals. “The new workplace needs new work clothes. Our minimalist designs empower men to seamlessly transition between workspaces and social settings,” Somaiya said.
Launched in 2018 by Tanvi and Harsh Somaiya, The Bear House began as a menswear manufacturer for global brands. It soon evolved into a direct-to-consumer (D2C) brand, gaining traction for its high-quality, adaptable garments.
The store offers an immersive shopping experience, blending nature-inspired themes with modern retail elements to create a vibrant and functional environment.
The Bear House collection is also available online via its website, Myntra, Ajio, Flipkart, Tata Cliq, and more. The Delhi outlet marks its first step into offline retail, reinforcing its commitment to providing versatile fashion for India’s young professionals.
