The Princess Diya Kumari Foundation’s new clothing brand ‘The PDKF Store’ has launched a range of Kochi kaftans in bright printed cotton. The collection was launched with a shop at the City Palace Jaipur and online on its e-commerce store.
The PDKF Store is run by Princess Diya Kumari’s daughter Princess Gauravi Kumari and French designer Claire Deroo and creates clothing and accessories including hair-bands, pouches and charms made from fabric offcuts. The initiative generates employment for local women with the aim of enabling them to improve their quality of living.
The brand also donates the profits from sales to the PDKF initiative ‘CoAid’ which provides home-cooked meals to families affected by the pandemic and lockdown measures around Jaipur. Last week, CoAid distributed meals to people admitted to the RUHS Hospital and daily wage workers in numerous locations.
