The third Glitterati Popup retail exhibition will be held in Chennai
12 February 2022, Mumbai:
Glitterati Popup, a multi-brand shopping fair, will conduct its third edition in Chennai on February 26 at apparel boutique and café Amethyst in Royapettah.
The eponymous event organiser declared on its website that the business-to-customer shopping expo would include items from over 30 firms, with an emphasis on up-and-coming labels founded by women. Women's ethnic, western, and fusion apparel, accessories, home décor, skincare, and jewellery will be among the featured product categories at the shopping expo.
"The fundamental goal of launching this popup is to provide a platform for home-based/small business owners to display their brand/collection while also pushing them to spread their wings," according to Glitterati Popup's website.
"Women are already in a position of power. All they want is a platform on which to display their platform. This popup was created by women for women."
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According to local legislation, the forthcoming edition of the event will be held with Covid-19 health and safety safeguards in place. The bulk of brands will be in the market's mid-tier and bridge-to-luxury segments. In 2021, Glitterati Popup was founded to assist small enterprises in reaching new audiences and surviving the epidemic.
Two earlier editions of the tournament were held in Chennai, both at Amethyst. Peri, Dollop, Adora Bilia, and Zwart are among the brands that have participated in prior editions.
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*Figures mentioned in the above article have been sourced from Fashion Network article.
