Tilohri launches range of western dresses made with Indian fabrics
28 July 2022, Mumbai:
Size inclusive fashion label Tilohri has launched a range of size-inclusive and sustainable western dresses made with Indian fabrics, bringing together the best of both worlds.
A brainchild of two passionate individuals, NidhiArora and NeharikaSethi, Tilohri leverages the power of creativity and fusion to create .exclusive and one-of-its-kind pieces.
The brand specializes in trendy western dresses and cord sets made with Indian fabrics.
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Tilohri believes in making its clothes contemporary yet comfortable breezy silhouettes and natural dyes. Its clothes are made using natural dyes and ingredients like indigo leaves, pomegranate peel, rust, etc., making its fabrics feel like the second skin.
While bringing the local artisans and their crafts closer to a wider customer base, Tilohri also focuses on converting those crafts into something unique.
In other words, it utilizes creativity and fusion to take traditional art forms like Madhubani, Ajrakh, Dabu, Handloom, Bhujodi, Kalamkari, Phool Patti, Pichwai, Applique, etc. to the next level without compromising the originality and authenticity of the traditional fabrics.
Tilohri’s love for creativity, fusion, detailing, and colors enable the brand to stand out in the competitive Indian apparel market. Moreover, all the Tilohri clothes are made by keeping their functionality, sustainability, inclusivity, and affordability in mind.
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