Online fashion brand, Tjori signs equity deal with HT to attract investments & brand recall

To increase brand awareness, Indian online fashion brand Tjori has signed a Rs 16 crore equity deal with leading publication Hindustan Times. The deal also mandates Tjori to be featured on the HT shop with an aim to create exponential avenues for both the brands. It will help Tjori attract equity investments besides strengthening its branding and marketing activities.

Tjori is a lifestyle e-commerce brand with the vision of bringing the conventional art and craft of India with a sight of overhaul into the global market. Established in 2013, it currently caters to a worldwide population. It has a holistic system that enables it to closely work with gifted artisans and designers to curate beautiful and authentic collections.

The brand was conceived with a sole purpose to provide the right channel to these artisans, to showcase authentic products and to revive age-old crafts.