UAE athleisure brand Ikasu enters India with diverse product range

Founded by entrepreneur Karima Karmouzi, leading athleisure brand Ikasu has entered the Indian market with the official launch of its diverse product range. Driven by Karmouzi's personal connection to India and a desire to empower women through activewear that blends style and functionality, this expansion marks a significant step for the brand

Ikasu caters to the dynamic needs of Indian women with a comprehensive collection going beyond the gym. From high-performance leggings and supportive sports bras to versatile t-shirts, stylish outerwear, and comfortable shorts and skirts, the brand caters to various activities, including yoga, tennis, and everyday workouts. Its signature jumpsuits offer a unique blend of comfort and fashion, perfect for transitioning seamlessly from workouts to leisure activities.

With its vision extending beyond providing trendy activewear, Ikasu offers a curated selection of accessories to complement its apparel. The brand’s yoga mats, fitness gear, and pilates socks ensure a complete experience for women seeking to elevate their practice and well-being.

Karmouzi says, Ikasu aims to inspire women to embrace an active lifestyle, fostering a sense of well-being and growth within a connected community.

Currently available exclusively on the brand's website (ikasuofficial.com), Ikasu is priced competitively, starting at Rs 1,470 ($18). Recognisng the potential of the Indian market, the brand aims to explore partnerships with relevant e-commerce platforms and local retailers, making the brand even more accessible to a wider audience.