Underdog Athletics hires Surya Kiran for Under Armour's Indian growth

09 June 2023, Mumbai

Kiran to lead marketing initiatives; Underdog Athletics appoints Surya Kiran as the marketing head for Under Armour's expansion in India.

Kiran's decade of experience adds value

Kiran's strategic vision aims to leverage the brand's appeal to performance-driven athletes, building on its existing cult following in the country. With extensive experience in the e-commerce, tech, and FMCG sectors, Kiran brings a diverse skill set to the role.

He expresses enthusiasm for the opportunity to unite his passions for storytelling and athletic performance, as he joins forces with Under Armour.

Under Armour captivates the Indian market

The brand's strategic market position and existing retail and e-commerce channels provide a strong foundation for growth.

As Underdog Athletics, the exclusive distributor and licensee continues to propel Under Armour's presence in India, Kiran's appointment reflects a commitment to taking the brand to new heights.  

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