Van Heusen launches campaign for Winter Collection 2020

India’s leading power dressing brand from Aditya Birla Fashion and Retail, Van Heusen has launched an exclusive campaign for its Winter Collection 2020. ‘The Winter Edit’ campaign showcases the brand’s right blend of fashion and comfort in their latest winter wear collection. The campaign depicts various moods of winter through different looks and seamlessly amalgamates colour play, style and fashion in the collection. With this, Van Heusen calls out to own this winter in style with its latest collection of the season. The latest collection features a stylish range of sweaters, jackets, sweatshirts, and cardigans, which are available at nearest Van Heusen stores across the country. The collection is also available across e-commerce platforms.

Van Heusen has curated the collection for every winter mood of young modern Indian audiences, who are inclined towards fashion that comes with functionality and comfort. Signifying their belief of extending trendiest yet most functional looks of the season, the brand has brought a wide range of bold, stylish, comfortable, and playful winter wear to its customers. Van Heusen has released the campaign on YouTube, which will be further amplified on other digital platforms including Facebook, Instagram, Inshorts and in store.

Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in United States of America, the brand entered India in 1990. Over a period of its 25 years of history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as the one stop destination for the latest trends.