17 February 2025, Mumbai
VIP Clothing Ltd, a leading innerwear brand in India, is expanding its retail footprint by launching in Goa. As part of this move, the brand will introduce its popular ‘Frenchie X’ collection in select stores across the state on February 18.
With this expansion, VIP Clothing aims to make premium and affordable innerwear more accessible. The company has been evolving its strategy, focusing on wider reach and convenience. Recently, it launched its Frenchie range on Swiggy Instamart, enabling quick 10-minute doorstep delivery. Now, with its physical presence in Goa, the brand is strengthening its market penetration.
Commenting on the expansion, VIP Clothing Ltd Chairman & Managing Director Sunil J Pathare stated, “Since our inception, we have aimed to make India comfortable with premium innerwear. Our arrival in Goa is a step towards this vision. Beyond metro cities, ensuring consumers have easy access to our products remains a top priority.”
VIP Clothing has been a key player in the innerwear market for decades, primarily catering to men. Over the years, it has expanded to include products for women and teens. Recently, the brand ventured into athleisure with ‘Rivolta’ and premium handkerchiefs.
By strengthening both its digital and physical presence, VIP Clothing is accelerating its growth and adapting to changing consumer demands. With its latest expansion, the brand is set to further cement its position in India’s innerwear market.
