20 December 2022, Mumbai
India is working towards having Geographical Indication (GI) tag for weavers.
Handloom is a symbol of India’s rich and varied cultural heritage. It is also a source of employment to nearly 35 lakh people. The uniqueness of saris such as Paithani, Kotpad, Kota doria, Tangail, Pochampally, Kancheepuram, Thirubuvanam, Jamdani, Santipuri, Chanderi, Maheshwari, Patola, Moirangphee, Banarasi Brocade, Tanchoi, Bhagalpuri Silk, BawanButi and Pashmina Sari Sari , among others, attracts customers from across the world with exclusive art, weaves, designs and traditional motifs.The traditional Thirubuvanam silk sari has been given the Geological Indication (GI) tag.This means that henceforth only weavers of the famed sari, which is traditionally handwoven with an elaborate design using pure zari yarn, can use the brand name and logo. Thirubuvanam – a small town located in the vicinity of Kumbakonam in Thanjavur — is famous for the rich tone of its silk. The specialty of the Thirubuvanam silk sari is that filature silk is used for both warp and weft, resulting in uniform and high luster. The silk is folded in the sari like an angavasthram. The product is also known for its intricate border and pallu designs which are aesthetically embellished with fine zari. The wide borders in contrast colors with intricate motif patterns are fascinating.
