WROGN bags Rs 125 crore investments from TMRW House of Brands

Youth-oriented casual wear brand backed by Accel and ViratKohli, WROGN has bagged Rs 125 crore investments from TMRW House of Brands.

Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is now part of TMRW’s expanding portfolio, which includes eight high-value Indian fashion brands.

Having successfully expanded its presence through both online and offline retail channels, Wrong has established an excellent product market fit and disruptive brand building, says PrashantAluru, CEO and Co-founder, TMRW. The brand aims to elevate its iconic status with TMRW’s deep category expertise, brand building experience, and tech-led scaling approach.

According to a recent report by TMRW and Bain & Company, valued at $110 billion, the fashion and lifestyle sector is India’s second-largest consumer category, with about 10 per cent of this market online, worth $11 billion. The online fashion market is projected to grow to approximately $35 billion by the financial year 2028 (FY28), with a 25 per cent CAGR.

Indian cricketer ViratKohli comments, TMRW’s partnership marks an exhilarating new chapter for the brand, sharing a goal to revolutionise the fashion industry.