Wrogn launches new campaign dedicated to fostering positive societal values
19 September 2024, Mumbai
A part of the TMRW House of Brands, Wrogn has launched a new campaign that aims to reshape the way love and relationships are perceived in India.
Titled, ‘Love is Respect,’ the campaign promotes the idea that respect is the foundation of any meaningful relationship, encouraging a cultural shift in how love is understood—emphasising that it is an active choice grounded in mutual respect.
Spearheaded by Virat Kohli and the team at Wrogn, the initiative reflects the brand’s dedication to fostering positive societal values. By championing respect as a core element of love, Wrogn is positioning itself not only as a fashion brand but as a catalyst for change in societal attitudes.
The campaign helps Wrogn strengthen its presence in India’s retail landscape. By merging impactful social messages with its fashion offerings, the brand continues to expand its influence and resonate with a wider audience.
