14 September 2024, Mumbai
Revenues of the men’s apparel brand backed by Accel and cricketer Virat Kohli, Wrogn declined by over 29 per cent in the fiscal year ending March 2024. The brand’s revenue from operations contracted to Rs 243.75 crore in FY24, down from Rs 344.3 crore in FY23. During the same period, its also losses increased by 28.2 per cent, reaching nearly Rs 57 crore.
In June 2024, Wrogn raised Rs 125 crore ($15 million) from Aditya Birla Group’s TMRW House of Brands. Since its inception in 2014, Wrogn has secured around $90 million in funding from investors including Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. Notably, Flipkart made an undisclosed investment in Wrogn’s Series F funding round in November 2020.
Wrogn also generated Rs 21 crore from interest and gains on financial assets, bringing its total revenue for FY24 to Rs 264.8 crore.
Founded in 2014 by Anjana and Vikram Reddy, Wrogn operates through both online and offline retail channels. Targeting men aged 18-30, the brand offers casual clothing, footwear, and accessories.
