Wrogn & Virat Kohli Foundation launch capsule collection for animal & sports welfare
15 March 2023, Mumbai
Indian youth fashion and apparel brand, Wrogn, co-founded by cricket superstar Virat Kohli, has launched a limited-edition capsule in collaboration with the Virat Kohli Foundation.
The range, featuring gender-neutral and edgy designs, is part of a fundraising initiative for the foundation’s animal welfare and sports welfare programmes. The collection, starting at Rs. 1799, includes t-shirts, hoodies and denim jackets, and has been designed by Bollywood filmmaker Karan Johar and rapper Badshah, blending their signature styles with elements from the foundation's work.
The collection is available in 20 cities across India through Wrogn’s exclusive brand stores, as well as at Shoppers Stop and Pantaloons, and can also be purchased online. In a statement, Kohli expressed his excitement over the partnership, stating, "This collaboration is a testament to the power of coming together for a greater cause and is set to make a significant impact in the lives of those who need it most".
Universal Sportsbiz Pvt. Ltd.’s Co-founder and COO, Vikram Reddy, added, “This collection is a testament to our commitment to social responsibility and giving back to the community." The brands under Universal Sportsbiz are retailed at over 350 points of sale in 144 cities in India and plans to expand its reach to over 1000 points of sale in the next 2-3 years.
