XYXX Apparels raises capital in latest funding round

25 August 2022, Mumbai

In a funding round led by Singlurity Growth Opportunities Fund, D2C menswear brand XYXX Apparels raised around $11 million (Rs 90 crore). The funding also includes a debt infusion of around $2 million (Rs 15 crore) from Trifecta Capital.

The brand’s existing investors including Sauce Venture Capital and DSG Consumer Partners also participated in the funding round. Including the latest round of funding, XYXX has raised around $17 million so far.

XYXX’s last funding round was conducted in June 2021, when it raised Rs30 crore in its Series A round of funding. The D2C brand is also backed by Indian cricketer KL Rahul, who is also its brand ambassador since April 2022.

XYXX will use the incoming cash to expand its geographical reach and bolster its presence in existing markets with a new range of products. Further, XYXX will deploy the incoming funds to enter into modern retail, large-format stores, and exclusive brand stores.

Founded in 2017 by YogeshKabra, XYXX is a menswear brand that produces and sells products across multiple categories including innerwear, loungewear, comfort wear, activewear, and winter wear.

The D2C brand currently sells across 14,000 multi-brand outlets across 100 cities. XYXX also has a presence across major e-commerce players such as Amazon, Myntra, and Flipkart, while having its own website.

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