13 August 2024, Mumbai
Expanding its footprint in Karnataka, fashion and accessories brand Yousta has opened a new store in Hubli. This expansion coincides with the brand's latest collaboration celebrating the upcoming Deadpool & Wolverine movie.
Known for its value-focused apparel, Yousta continues to enhance its offline presence across India. The brand’s new Hubli store offers a wide range of men’s and women’s western wear, along with accessories and bags, catering to the fashion needs of the local market. The store opening is part of Yousta’s broader strategy to establish a strong physical presence in key markets across India. Yousta recently also launched stores in cities like Lucknow, Pune, Prayagraj, Mumbai, and Kolkata underscoring the brand’s rapid growth and commitment to reaching a wider audience.
Yousta has also launched a special clothing collection inspired by the Deadpool& Wolverine film. Launched in collaboration with Disney Consumer Products India, the collection features bold, graphic motifs from the Marvel universe. It blends franchise themes with a streetwear-inspired aesthetic and is designed to resonate with fans of both the movie and contemporary fashion trends.
Launched in August 2023 by Reliance Retail, Yousta targets Gen Z shoppers with its trend-driven, affordable clothing. The brand operates through a growing network of brick-and-mortar stores and also reaches customers via its direct-to-consumer e-commerce platform and various multi-brand online retailers.
