02 November 2023, Mumbai
Why India
Case Study
A Diverse Product Range
Global Brand offers a wide range of trendy and affordable clothing options, including t-shirts, jeans, and dresses, which have become extremely popular with Indian consumers.
The brand's average order value is ₹2,000, and its impressive conversion rate exceeds 10%.
A Multi-Channel Approach
To ensure a seamless and flexible shopping experience, Global Brand employs a multi-channel approach, leveraging its stores, online marketplaces, and partner stores to reach its customers.
The brand has also invested significantly in marketing, spanning social media, television, and print advertising, to build a strong brand image and awareness among Indian consumers.
Challenges and Success
While Global Brand has been a remarkable success in India, it faces challenges in the competitive Indian apparel market, contending with both domestic and international brands vying for market share.
Additionally, the brand grapples with the issue of counterfeiting, which could potentially damage its reputation and product quality.
Despite the challenges, Global Brand's journey in India is a success story. The brand has adeptly harnessed its strengths and overcome challenges to build a loyal and satisfied customer base.
With aspirations for continued growth and expansion in India and other emerging markets, Global Brand is undoubtedly a brand to watch in the global fashion landscape.
5 key insights :
- Diverse and affordable
- Multi-channel approach
- Strong brand image
- Competitive market
- Growing business
