In India, Norlanka Brands introduces Lilly + Sid, a children's clothing line
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31st July 2021, Mumbai:
Norlanka Brands, the retail arm of the PDS Multinational Group, has purchased a controlling share in Lilly + Sid, a British children's clothing brand, and expects to launch it in India this month.
With an exclusive tie-up with Reliance Retail's fashion marketplace, Ajio, and the launch of its own website, Lilly + Sid will join the Indian market via the digital method. GS Periwal, CEO of Norlanka Pvt. Ltd., commented on the India launch.
“As kids’ clothing grows to be an essential lifestyle emphasis for parents, we are delighted to introduce an award-winning, certified brand like Lilly + Sid in India,” the company said in a statement.
We want to give Indian consumers a product line that is sustainable, aware, and does not compromise on the quality of children's clothes by having a strong web presence.”
“We focus on optimizing the lifetime of our goods through intelligent design elements that enable clothes to grow with the kid over the years,” said Emma Hassan, co-founder of Lilly + Sid.
Our multi-wear separates and reversible garments are a big element of the collections - two looks in one is a huge gain for sustainable wardrobes since it means less washing and fewer items to put together outfits for kids.” In the next months, Norlanka Brands Ltd aims to introduce Turtle Dove London, a 100 percent organic unisex children's brand.
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