14 September 2023, Mumbai
In Brief
Following World War II, American biker culture thrived. In 1959, the East Bay Dragons, one of the earliest Black motorcycle clubs, emerged in Oakland near Levi's® brand.
Levi's® and Denim Tears now honor the enduring values of the Black biker community with a collection featuring classic denim pieces and accessories. The campaign showcases real Black bikers, and the collection debuts on September 12, 2023, at Denimtears.com and select outlets, with Levi's® channels launching it on September 14, 2023.
