05 September 2022, Mumbai:
Iconic Brand Linen Club pays tribute to Kerala by launching a special Onam song and a heart-warming ad film.
Renowned singers Resmi Sateesh and Libin Scaria present a beautiful fusion of folk and youthful vibe through their Onam song, while actress Mala Parvathy and George Kora tell a tale of homecoming and passionate joy of giving Linen Club, the pioneering linen brand from the Aditya Birla Group, unveiled today, a unique campaign- ‘Homecoming’ - to mark the annual celebration of Onam.
The brand has reciprocated the love Kerala has given them with this film and a beautiful Folk song as a celebration of the biggest festival in the market. The campaign showcases a heartfelt home-coming of family and friends to their roots based on the age-old tale of King Mahabali and a celebration of the folk art forms of Kerala to bring in the new year.
The song Thiruvonamullil Nirayenam is a unique endeavour by a fashion brand to present a local folk melody and join their customers as they celebrate their most important annual festival – Onam.
The song has been performed by popular singer, actor, performer, and sound designer Resmi Sateesh known for her many hits in Malayalam, Tamil, and Hindi movies. Her band Resatrippin’s first single Paduppatu got millions of views and great reviews. Supporting her is Saregamapa Malayalam Season 1 winner Libin Scaria who had lent his voice to a song from the latest movie Kaduva.
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