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15 February 2022, Mumbai:
Modibodi: Taking Sustainability a Step Further.
Australian leak-proof apparel brand team with Canopy, to ensure all its packaging protects the planet.
In a bid to further its sustainability credentials, Australia’s original and number one leak-proof underwear brand, Modibodi®, has announced a partnership with Canopy and its ‘Pack4Good’ campaign.
The partnership will see a commitment from Modibodi to keep trees and forests standing and out of its packaging supply chain. Around three billion trees are cut down every year to supply current global paper packaging demand, this equates to roughly an area the size of Germany.
While Modibodi strives to reduce its environmental footprint across the board, including in its use of FSC recyclable paper packaging, it has taken this even further.
The innovative fash-tech brand is examining all its supply chain packaging to ensure paper- based packaging used doesn’t come from vital ancient and endangered forests and where possible move towards next generation materials, derived from waste instead.
The Pack4Good campaign, run by Canopy, is an initiative that asks industry leaders to think outside the box when it comes to their packaging needs. There are technologies that exist right now that offer alternatives to paper.
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These solutions include utilising alternative fibres, including agricultural waste, to make strong and versatile packaging while taking the pressure off the forests, lowering carbon emissions, and enabling a circular economy.
As a company, Modibodi have always been committed to helping the planet. Its brand ethos is built on sustainable solutions, offering people an ecofriendly and long-lasting alternative to manage periods and leaks.
About Modibodi
Founded in 2013, Modibodi® is Australia’s original sustainable leak-proof apparel brand, designing underwear, swimwear, active wear, reusable nappies, maternity and postpartum wear.
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