Parade,innerwear forays into the UK market

18 March 2022, Mumbai:

Inclusive underwear brand Parade is expanding into the UK market, after securing 20 million US dollars in Series B funding led by Stripes in 2021. Parade’s venture into the UK marks its first into a new territory outside of North America and forms part of a wider global expansion strategy, which will be followed up with a launch in Australia in April 2022.

Community-first underwear brand Parade has announced its expansion into the UK market and appointed Chinazo.co for PR representation in the UK market.

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The underwear brand, founded by Cami Téllez in 2019, launched as a single category underwear brand before expanding into bralettes and a full range of loungewear and is looking to establish itself as the go-to destination for expressive basics.

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Since launching, Parade has sold more than 3 million pairs of underwear, making them one of the fastest-growing direct-to-consumer brands.

The brand offers seamless and comfortable underwear that prioritises recycled, sustainable fabrics, creative self-expression and eco-friendly packaging.

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CREDITS: Fashion Monitor Fashion United Diary Directory.