Performax becomes official kit and merchandise sponsor of Indian football team
08 September 2023, Mumbai
IN BRIEF
Performax, the sportswear brand under Reliance Retail, has inked a multi-year agreement to serve as the official kit and merchandise sponsor for the Indian football team.
Under this partnership, Performax will be responsible for producing kits for all game formats and providing the AIFF with match attire, travel gear, and training wear. The Indian football team, known as the Blue Tigers, will showcase their new kit for the first time during the 49th King's Cup in 2023.
