ABFRL launches new store for American Outfitters in Kerala

As a part of retail and e-commerce licensing agreement signed with American Eagle Outfitters, Aditya Birla Fashion and Retail (ABFRL), launched the brand’s new store at the Lulu Mall, Thiruvananthapuram in Kerala.

Aditya Birla Fashion and Retail (ABFRL) had entered into a retail and e-commerce licensing agreement with American Eagle Outfitters, Inc in August 2017.The company made its debut into the Indian market in June 2018 with its first store in DLF Mall of India, Noida.

Headquartered in Pennsylvania, American Eagle offers clothing, accessories, and personal care products. Founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures Inc, American Eagle currently operates over 1,000 stores in the US, Canada, Mexico, China, and Hong Kong, and ships to more than 85 countries worldwide.