Accessorize London to expand in travel retail in India with new stores across key areas
Global fashion accessories brand, Accessorize London is set to expand its footprint in the Indian travel retail market. Known for its trendy bags, jewelry, hair accessories, and kids' items, the brand aims to capitalise on India's booming tourism industry.
Outlining the brand’s expansion strategy, Kumar Saurabh, CEO, Planet Retail Holdings, says, the brand plans to meet the rising demand for quality fashion accessories by opening new stores in key transit areas such as Pune and Hyderabad airports.
Prominent among the company’s plans is to launch around 80 stores in the next five years with an average of 10-15 stores annually. Accessorize London also plans to boost its ecommerce presence.
Having built a robust presence in travel retail, particularly in India, over the past 17 years, the brand currently operates stores in major airports such as Delhi Indira Gandhi International, Hyderabad Rajiv Gandhi International, and Bengaluru Kempegowda International.
The extensive experience garnered by Accessorize London enables it to understand all consumer preferences and upcoming trends in the travel retail sector thoroughly. This further enables the brand to stay ahead of market changes and cater to the needs of both international and domestic travelers. he notes.
Besides its popular trendy bags, Accessorize London offers a variety of travel essentials, including beach bags, beaded jewelry, utility items such as pouches and card holders, sunglasses, and hats.
The brand aims to establish itself as one of the most preferred brands for essential and fashionable accessories in India. It aims to be the go-to destination for quality, style, and innovative fashion pieces, catering to a wide range of customer preferences and needs, adds Saurabh.
