Akshay Kumar launches Force IX in Noida

Bollywood actor Akshay Kumar has inaugurated the pioneering Force IX store in Noida, marking the brand's debut in the National Capital Region.

Located within DLF's Mall of India, the 800+ square feet store draws design inspiration from military boot camps. It boasts an industrial yet chic aesthetic, with textured rubber flooring and adaptable fixtures for a dynamic shopping experience.

A massive LED screen graces the façade, and 'Force IX Blue' accents pay homage to India's spirituality and progress. Kumar expressed pride in creating a lifestyle experience, and part of each sale supports 'Bharat Ke Veer', aiding martyrs' families. The store offers a comprehensive range of athleisure wear and accessories, appealing to the Gen-Z generation.