Bollywood actor Akshay Kumar has inaugurated the pioneering Force IX store in Noida, marking the brand's debut in the National Capital Region.
Located within DLF's Mall of India, the 800+ square feet store draws design inspiration from military boot camps. It boasts an industrial yet chic aesthetic, with textured rubber flooring and adaptable fixtures for a dynamic shopping experience.
A massive LED screen graces the façade, and 'Force IX Blue' accents pay homage to India's spirituality and progress. Kumar expressed pride in creating a lifestyle experience, and part of each sale supports 'Bharat Ke Veer', aiding martyrs' families. The store offers a comprehensive range of athleisure wear and accessories, appealing to the Gen-Z generation.
