Amazon is planning to build a fashion store where algorithms would recommend items to try on
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23 January 2022, Mumbai:
Amazon.com Inc.'s formula for the department store of the future includes algorithmic recommendations and a "magic closet" in the fitting room, according to one corporate director.
The online retailer said on Thursday that it will build its first-ever clothes store this year, with a digital twist, in an effort to expand its fashion business. Simoina Vasen, a managing director, said, "We wouldn't undertake anything in physical retail unless we believed we could considerably improve the consumer experience."
The projected "Amazon Style" store in Los Angeles is smaller than a standard department store at 30,000 square feet (2,787 square meters). Models are on the racks, and consumers use Amazon's mobile app to scan a code to choose the color and size they want.
Shoppers enter a virtual wait for a fitting room, which they open with their smartphone when it is ready, to try on the clothing that is stored in the rear. The dressing room on the inside provides "a personal area for you to continue shopping without ever having to leave," according to Vasen.
Each features a touchscreen that allows customers to order additional products, which are delivered to a secure, two-sided closet "within minutes," according to her.
"It's like a magical closet with an infinite number of options," Vasen added. Shoppers can also get suggestions from touchscreens. Amazon keeps track of every item a consumer scans in order to tailor apparel suggestions.
Customers can also participate in a style survey. Employees have already deposited clients' requested products as well as Amazon-selected items by the time they arrive in a fitting room.
Customers may opt out with the help of a concierge, according to Amazon. Before, Amazon announced technology to assist buyers in selecting clothing. According to analyst data, the firm has eclipsed Walmart Inc as the most-shopped clothes retailer in the United States.
However, it still has space to grow and compete with smaller-format retailers such as Macy's Inc and Nordstrom Inc. Amazon's physical grocery and convenience stores have yet to disrupt traditional retail. Vasen declined to name specific products, but said the company's new store seeks to appeal to a wide variety of customers.
It employs hundreds of people and does not use a cashier-less checkout system like some Amazon locations, according to Vasen. Customers may still pay with a sweep of their palm using Amazon One, a biometric technology.
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