Asics expands retail presence with a store in Kerala

Sportswear brand Asics has expanded its retail presence in India by opening a brick-and-mortar outlet in the Lulu Mall in Thiruvananthapuram, Kerala.

Offering a world-class collection of sports gear and lifestyle footwear, the store has an open façade with a large digital screen to the right showing the various sports that Asics caters to. A segment inside the store caters to the sport of running and offers jogging shoes and clothes for both men and women. Other sports represented in the store include cricket and tennis among others. 

Headquartered in Kobe, Japan Asics was originally launched by Kihachiro Onitsuka as a basketball shoe manufacturer. The brand retails in India through a mix of franchise stores, multi-brand outlets, its own e-commerce platform and multi-brand platforms, Business Standard reported.