Decathlon Sports India registers 2.24 % rise in revenues during FY24

Decathlon Sports India registered a 2.24 per cent rise in revenues to Rs 4,008.26 crore during FY24 ending March 31, 2024.  Recovering from a loss of Rs 18.61 crore in FY23, the company registered a profit of Rs 197.19 crore during the year.  

Their total income for FY24 increased to Rs 4,066.40 crore, a five-year high for the company in India, almost reaching half a billion US dollars.

Decathlon Sports India has been recording consistent growth over the years, with the company’s revenue rising from Rs 2,897.77 crore in FY22.  A subsidiary of the French parent company, Decathlon is primarily engaged in the business of selling sports gear, apparel, and accessories.

The company has also stepped up their advertising expenditure by 33 per cent to Rs 87.49 crore rupees. Most of their Rs 3430.67 crore sales were generated from their physical stores, while their B2B sales totaled Rs 117.68 crore. However, their e-commerce sales contracted by 2.2 per cent to Rs 437.07 crore during the year.  

Decathlon started its manufacturing operations in India in 1999 with the brand opening their retail stores in 2009. So far, the company has invested about Rs 100 million in the country and plans to invest another €100 million in the next five years.