Digital wholesale platform Joor has unveiled its new initiative titled, ‘Sustainability in Focus.’ Dedicated to showcasing brands worldwide committed to sustainable practices, this show aims amplifies the visibility of eco-conscious collections and assists global retailers in sourcing sustainable products for their stores.
Being held from Apr 02-June 02, 2024, this event features 136 sustainable brands including Ganni, Johnstons of Elgin, Marine Serre, and Stella McCartney, etc.
Amanda McCormick Bacal, Senior Vice President-Marketing, Joor emphasises the importance of supporting sustainability efforts across the fashion industry. With its extensive network of global fashion buyers, the platform serves as a vital link between designers and retailers, providing visibility and fostering connections, Bacal says.
Launched in 2020, Joor Passport has streamlined the global trade show and fashion week experience, offering a centralised platform for buyers. This tool has proven indispensable, especially amid restricted travel conditions. As physical events gradually resume post-pandemic, Joor Passport plans to expand its reach, catering to both virtual and in-person attendees.
In 2021, Joor extended its presence to Japan, hosting a virtual fashion event featuring over 30 Japanese brands. This expansion facilitates connections between brands and international buyers, enhancing business opportunities.
Furthermore, in November 2023, Joor partnered with ISPO Munich, a sports trade fair, to foster growth in sports, outdoor, and lifestyle product domains, highlighting its commitment to diverse sectors beyond traditional fashion.
