Ed-a-mamma expands presence in Bengaluru with a new store at Phoenix Mall of Asia

Established by Bollywood actress Alia Bhatt, sustainable clothing brand, Ed-a-Mamma has expanded its retail presence by launching a new store at Phoenix Mall of Asia in Bengaluru.
Known for creating environmentally friendly apparel for kids and mothers, Ed-a-Mamma offers products crafted from organic cotton, bamboo, and recycled fibers. The brand’s new store showcases a variety of thoughtfully designed playwear for children, aligning with the brand's mission to foster a love for nature among the younger generation.
This expansion is part of Ed-a-Mamma's growth under Reliance Brands, a subsidiary of Reliance Retail Ventures, which acquired a majority stake in the company in 2023. Developed by The Phoenix Mills, this new store at Phoenix Mall of Asia represents a significant step in bringing sustainable fashion to more consumers throughout India.
Emphasizing on the brand’s dedication to blending style, comfort, and environmental awareness,
Ed-a-Mamma's new store at Phoenix Mall of Asia providing customers with a chance to make eco-conscious choices in their fashion purchases.