Engyne forays into menswear retail with Spring-Summer 2025 collection
To offer international design styles at affordable prices, premium men's clothing brand, Engyne is foraying into India's growing menswear retail market. The Bengaluru-based brand is launching its Spring-Summer 2025 collection exclusively online through a direct-to-consumer (D2C) approach.
The brand will sell its products through its official website, with plans to launch mobile apps for Android and iOS shortly after. The initial product range features essential wardrobe items made from Supima cotton and blended yarns, using fabric textures such as mis-jersey, micro-pique, interlock, jacquard, and French terry. Each piece is designed with careful attention to finishing, durability, and practicality, incorporating advanced printing techniques and embroidery.
Founded by Gnanaprakash, Karthikeyan K., Karthikeyan P, Ramesh Kumar, and Dinesh D.—industry experts with previous experience at global brands like Diesel and Guess — Engyne intends to fill a gap in India’s fashion scene where high-quality menswear isn't always widely accessible.
Karthikeyan K, Director, Engyne, states, more than just fashion; the brand aims to change people’s expectations of premium quality. The company’s team has implemented a vertically integrated manufacturing model to manage both quality and costs internally. Dinesh D, Director, explains, having its own vertically integrated manufacturing facility enables the brand to manage every stage of produc
tion – from selection to final stitching. This enables it provide high-end craftsmanship at a much lower price, he adds.
With its business model focused on quality control and affordability, the brand aims to set itself apart from fast fashion by offering products that are durable and wear-tested. The brand plans to expand its product line to include shirts, chinos, jackets, and denim in the next season. It is also exploring opportunities for international distribution, with a focus on showcasing Indian-made products that meet global standards.
