FabIndia introduces new initiative to explore indigo dyeing crafts 'Indigo Diaries'

12 January 2022, Mumbai:

FabIndia’s latest launch is designed to offer customers garments which contribute to keeping the traditional and sustainable indigo dyeing process alive, the brand announced on Facebook.

Key highlights: 

• Fabindia announces the launch of initiative named ‘Kala Kapda Karigar’ on Facebook this month along with a new collection Indigo Diaries by Fabindia.  

• This initiative celebrates the, “indigenous art of Indigo Dyeing with ancient techniques that have been passed down over the generations,”.
• The collection includes striped trousers, floral print kaftans and smart-casual shirts available at Fabindia's online stores and brand outlets

New Initiative

Fabindia brand initiative named ‘Kala Kapda Karigar’ which translates as ‘Craft, Fabric Artisan’ and its first launch is a collection named Indigo Diaries by FabIndia.

This initiative celebrates “indigenous art of Indigo Dyeing with ancient techniques that have been passed down over the generations,” FabIndia announced on Facebook.

The line retails from FabIndia’s e-commerce store, where it has a dedicated section, as well as in its exclusive brand outlet stores.

Notable pieces in the collection include striped trousers and floral print kaftans for women and smart-casual shirts paired with scarves for men. The line also features homeware including cushion covers, throws, and curtains.

FabIndia has been expanding its product categories recently and also stepped into skincare with new launch FabEssentials.