Forever New's Bold Expansion in India's Womenswear Market

12 July 2023, Mumbai

Forever New, the Australia-based womenswear brand, has unveiled ambitious expansion plans for the Indian market.

Set to double store count

With a focus on becoming one of the most coveted womenswear brands in the country, the company aims to double its store count in Tier 1 and 2 cities over the next two years.

Additionally, Forever New plans to establish exclusive brand outlets in Tier 3 locations, tapping into the rising demand for branded apparel in rural areas.

To boost revenue

The brand's ultimate vision is to achieve four-fold growth within the next five years.

Headquartered in Melbourne, Forever New is strategically positioned as a bridge to luxury in the Indian market and is actively strengthening its online and offline capabilities through omni-channel expansion.

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