25 April 2022, Mumbai:
On the occasion of Earth Day, Forever New unveiled a new campaign showcasing its progress on its sustainability goals.
The retailer unveiled its sustainability vision last year, driven by five key pillars: Responsible Fibres, Environment, Ethical Supply, Community, and Diversity and Inclusion.
As per the vision, by 2022-end, Forever New plans to make 80 percent of its garments with responsible fibers in a sustainable manner.
The company also plans to ban the use of faur leather in its collection.
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It plans to make 50 percent of its polyester garments from recycled materials and cotton garments from 100 percent sustainable fibers.
Forever New MD Carolyn Mackenzie said the business is excited to make positive changes.
The brand is committed to becoming a champion of change in the industry, inspiring conscious shopping choices, he adds.
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