A well-known Indian lifestyle and fashion retail brand, Iconic has expanded its operations in Central India by opening a new flagship store in Raipur. Situated in Zora The Mall, the expansive 27,000-sq-ft store is Iconic's largest format in the region to date.
Attended by Vishnu Deo Sai, Chief Minister, Chhattisgarh alongwith Arun Sao, Deputy Minister, the store opening highlights Iconic's ongoing strategy to strengthen its retail presence in significant regional markets.
Featuring dedicated departments for men, women, and children, the store showcases a diverse collection of international and domestic brands. The brand lineup includes names such as Gant, DKNY, True Religion, Antony Morato, and Shantanu and Nikhil. Iconic’s own in-house brand is also part of the merchandise selection, catering to a wide range of consumers seeking high-quality and modern fashion.
This expansion aligns with Iconic’s strategy to enter into high-growth Tier-II cities. More than just a new location; the store represents the next phase of the brand’s expansion. As it grows across India, the brand is intentionally moving into dynamic, fast-growing cities with significant potential, states Apoorv Sen, COO, Iconic.
Aiming to establish itself as a comprehensive multi-brand lifestyle destination, the store offers occasion wear, everyday clothing, and premium formal wear all in one place. With its retail experience based on an extensive brand selection, the store reflects the increasing demand for global fashion trends in non-metropolitan markets.
Vijay Jhanwar, Owner, Zora The Mall, avers, with its impressive brand mix and premium offerings, Iconic is poised to elevate the fashion scene in the region. The opening of this new store further strengthens the brand’s commitment to scale its retail operations and improve consumer access to global fashion labels across India’s emerging markets.
