Indian e-commerce witnesses 125 million new online shoppers in 3 years
24 April 2023, Mumbai
India's e-commerce market is rapidly expanding, with over 125 million online shoppers added in the past three years and another 80 million expected to join by 2025, according to a report by Kantar.
The growth is being driven by affordable smartphones and low-cost data plans, with major retail and consumer goods makers investing more in the online space. India has over 530 million active social media users, of which 52% are millennials, and the number is projected to reach 600 million by 2025. Social media is expected to boost e-commerce sales, with 77 million shoppers purchasing from social platforms in 2021.
The country is on track to have 900 million internet users by 2025 and leads in digital ad spending at 22%, ahead of the UK, US, Australia, France, and China. The report also highlights India's D2C ecosystem as being at an "inflection point," with D2C brands generating $4 billion in FY2022 and an addressable market size predicted to exceed $100 billion by 2025.
