Indian Women's Wear Market Drives Transformation

15 June 2023, Mumbai

The Indian Women's Wear Market is poised to revolutionize the apparel industry in India. In 2020, its size reached a value of Rs 1,02,358 Cr.

This market overview provides insights into the recent revenue trends, definition, and structure of the Indian Women's Wear Market.

Changing consumer landscape

The market dynamics reflect a shift in consumer behavior, where modern Indian women prioritize uniqueness alongside beauty. Financial independence among women has increased affordability and boosted demand for clothing that enhances self-esteem.

Modernity with Tradition

Consequently, traditional clothing is transforming into contemporary designs, with the fusion of ethnic and Western wear gaining popularity among young consumers. Factors such as economic growth, seamless payment experiences, and convenience contribute to the market's growth.

India's emergence as a central fashion hub, driven by a growing middle class and a thriving manufacturing industry, cannot be ignored by international brands.

Emerging trends

Segmentation of the Indian Women's Wear Market reveals a significant market share for ethnic wear and Western clothing.

Ethnic wear, including sarees, salwar kameez, and blouse dresses, holds a prominent position. Sarees, with a market value of Rs 36,035 crore, remain widely accepted across urban and rural India.

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