Marks & Spencer adds two new womenswear labels to ‘Brands at M&S’ platform
Marks & Spencer has added two new womenswear labels, Hush and Whistles to its ‘Brands at M&S’ platform.
The addition of these two labels is a response to the growth of womenswear on the platform which registered an 18 per cent rise in sales in 2024 compared to the previous year. Womenswear is a top-performing category on the platform featuring third party brands. The category contributes 49 per cent to the platform's overall revenue.
The brand Hush is being launched on the platform with an exclusive 12-piece collection. It will debut on March 12, while the brand Whistles will be launched in April. Both Hush and Whistles will offer over 300 seasonal styles on the marketplace. Both these brands will join other brands like Baukjen, Nobody’s Child, and Chinti & Parker on the platform, bringing the total number of third-party womenswear brands on it to 26.
Nishi Mahajan, Director-Brands, Apparel, and Home Division, highlights, the retailer's ongoing efforts to introduce third-party brands began four years ago.
To further support these efforts, Marks & Spencer will host more Nobody’s Child pop-up shops this spring and summer, across 56 of its store locations. These 500-sq-ft pop-ups will feature 40-piece capsule collections, including signature dresses, shirts, and blouses from Nobody's Child's Spring/Summer 2025 collection.
