14 June 2022, Mumbai:
The 16th edition of Myntra’s End of Reason Sale (EORS) witnessed 70 percent growth in traffic over business as usual (BAU) on Day One.
Nearly two-thirds of the demand in 'Beauty and Personal Care' was led by makeup, skincare, and fragrances, with over 100,000 lipsticks shopped by customers.
Customers shopped for a record-breaking 50 lakh products in the first 24 hours of Myntra's EORS sale that is being held from June 11-16. On the first day, 2.6 million items were shipped within the first 24 hours of the event.
*Myntra creates employment opportunities for 27.5k people to cater to the expected surge in demand during EORS-16.
CREDITS: *ANI NEWS
