Myntra to hold 19th EORS from December 9


08 December 2023, Mumbai

Myntra gears up for the 19th edition of its highly anticipated End of Reason Sale (EORS), starting on December 9, 2023. Positioned as one of India's premier fashion extravaganzas, this EORS focuses on an array of fashion categories, spanning men's casual wear, men's and women's ethnic wear, women's western wear, beauty and personal care, watches and wearables, winter essentials, accessories, sports footwear, and kids' wear.

Exclusive early access is granted to members of Myntra's loyalty program. The event introduces daily limited-time deals, including 'Deal O' Clock, Happy Hour, jackpot deals, etc., ensuring optimal value for shoppers. Midnight shoppers can also enjoy exclusive deals on specific categories.


Drawing millions of fashion enthusiasts nationwide, the EORS offers a staggering 23 lakh products across fashion, beauty, and lifestyle, featuring over 600 national and international direct-to-consumer (D2C) brands.

A standout feature of this year's EORS is the inclusion of wedding collections from renowned designer brands like Masaba, Tarun Tahiliani, Twamev, and more. The event also showcases new party and travel collections from notable brands such as Tokyo Talkies, Hersheinbox, Lulu & Sky, StyleCast, Street 9, Bonkers, and Bewakoof.

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