Nykaa Fashion strengthens brand portfolio with the addition of Victoria’s Secret to the platform
Omnichannel fashion retailer, Nykaa Fashion has added global lingerie brand Victoria’s Secret to strengthen its brand portfolio on the platform.
The partnership will result in Victoria’s Secret lingerie, sleepwear and athleisure range being made available to Indian consumers through Nykaa’s website, mobile app and stores across India.
The e-commerce retailer will offer bras, panties, lace sets, silky robes, pyjama sets, leggings, sports bras, tank tops, and sweatshirts from the brand on its platform. .
More than just introducing a globally renowned brand in India, this collaboration helps Nykaa Fashion reshape its consumers’ fashion experiences, says Adwaita Nayar, CEO of Nykaa Fashion.
Abhishek Bajpai, CEO, Apparel Group India adds, through this partnership, the group aims to connect with a broader audience and serve the fashion-forward generation, all while staying committed to its core principles of quality, style, and innovation
A retailer of intimate wear in India through the UAE-based fashion and lifestyle conglomerate Apparel Group, Victoria’s Secret has launched a number of EBOs across the country’s metros and also operates its own e-commerce store.
