Pernia’s Pop-Up Shop inaugurates premier pop-up studio in Surat

Renowned multi-brand luxury Indian fashion retailer, Pernia's Pop-Up Shop, has inaugurated its premier ‘Pernia’s Pop-Up Studio’ in Surat, marking a significant expansion into Gujarat's bustling fashion scene. Nestled adjacent to the esteemed Le Meridien Hotel, this two-storey boutique aims to introduce a diverse array of indigenous labels to the discerning shoppers of Surat.

The latest addition to Pernia's portfolio boasts an extensive collection of women’s clothing, accessories, and footwear sourced from esteemed brands such as Shyam Narayan Prasad, Crimzon, Lovetobag, and Stephany, among others, as proudly declared on Pernia’s Pop-Up Shop’s official website. Situated on the ground floor and the first floor of Rajhans Montessa on Dumas Road, the boutique is distinguished by its modern glass façade, seamlessly reflecting the architectural finesse of the surrounding edifice.

Originally founded by designer and entrepreneur Pernia Qureshi, Pernia's Pop-Up Shop stands today under the ownership of Purple Style Labs, spearheaded by the visionary entrepreneur, Abhishek Agarwal. The brand is renowned for its commitment to offering immersive shopping experiences to its clientele across India’s metropolitan hubs, regularly hosting shopper events, including designer meet-and-greets and themed shopping fairs.